audience research

For my audience research i will be leaving polls on my blogger account and sending my account address out to friends, and peer's within my college who will answer these polls for me, i will be putting various types of questions up over the next few weeks, i am doing this to find out not only a demographic view of people but also a psychographic view of the audience i will be aiming my website design for a new tv channel at.

my polls;
one of my questions whas "what tv set up they had", in which i mean either they had sky or freeview, i asked this question because i believe they have a different type of audience, mainly because for people to recieve sky it means they pay for thier channels however freeview recieve them free, with freeview customers i believe they are the lower of classes simply because it means they are happy with the limit of channels they recieve, how ever thier's more than double the channels on sky and i believe these people are prepared to pay more to recieve a bigger choice and and in the case of some channels a better quality.

My second question was what type of tv channel the viewer prefers to watch, this was simply because i would like to know which channels the majority of tv viewers find interetsting and watch the most, i do believe the type of channel they watch reflects thier personality. In this poll i found that more people preferred to watch film channels, with music channels coming second in the audiences choice, this gave me the advantage of knowing what the audience prefer which means it's what would be best to work with.

The next few questions were about the type of film they watched and why they watched it. the majority of people watched comedy with romantic coming in at a close second. This meant i could get an idea of what makes people tick and what would make them watch this tv program, since comedy came in first this would be the the majority of films shown. this was followed by whether people watch a film by the year it's made in and whether they watch a film by what country it's made in/by, from these polls i found that the majority said no to both, with a few saying somtimes and very few said yes. from this i would say it's not a good idea to use this in the website but then it could be classed as a new market technique, and to get people to watch and recognise factors that make films different like the county and time era they were made there fors from this i am deciding to try this technique.

Next was a poll about the time the audience watch a film and who they prefer to watch a film with.
this slightly fits in with the what type of film they prefer to watch. the majority said they like to watch a film with just a partner/lover and also the 27% who voted said they like to watch a romantic film, a link? i would believe so.

The first initial idea was to aim this channel at family's but in this poll only 19% said they would prefer to watch a film with the family so this had to change my idea's. and aim it at the majority which said they would prefer to watch with a partner/lover.

Because i have sent the questions to my friends i know the majority age range for the answers and considering this i will also use this age range for my target audience, which is 16-21yrs. when i recieved my polls stats for the first two posts i saw that not many people had answered the polls, however from the people who did i gained the information that firstly most people owned sky more than freeview however in further research i found that most freeview channels were available through sky aswell, however this shows the audience would pay more to recieve more than just sticking with the limited channels.

After this problem with not having  many voters i decided to do drastic measures and get my whole college back including teachers. and this was a significant change in the amount of voters and gave me the feedback i needed.